True lifelong financial planning for the serious business of life.

True lifelong financial planning
for the serious business of life.

Clarion is in the business of true lifelong financial planning, not just financial advice, and here one of our Chartered Financial Planners, Peter Butcher explains what this means for his clients.

Peter said: “The first thing is to understand the difference between financial advice and financial planning.

“Financial advice is advising someone between the red pension and the blue pension, and there is value to that, but the key with our financial planning is understanding our clients in a way that will enable us to know what they want their life to be like, what they want to achieve and how they see the rest of their life.

“We try and make their financial life fit in with what they want their actual life to be like. Financial advisors will advise people on what to do in any given moment based on their current situation, but if they don’t know what their plan is and where they want to get to, then in my view it’s not possible to give that advice.

“It’s no different than giving someone directions on how to get somewhere in their car. If they don’t know where they are trying to get to, then you can’t tell them whether to turn left or right.

“I think lots of firms will claim to do financial planning but in reality, it’ll be much more like financial advice. The Financial Plan is the most important part of what we do for our clients, and every decision we make is always based on that plan. I think that’s the key to how Clarion delivers true lifelong financial planning.”

Experience true financial planning at our cost: contact Peter Butcher to book a free initial consultation meeting at which is backed by our Clarion Guarantee. If you are not completely satisfied with the value of the service you have received after the fourth meeting, when you receive your written financial plan, we will waive all fees.

If you’d like more information about this article, or any other aspect of our true lifelong financial planning, we’d be happy to hear from you. Please call +44 (0)1625 466 360 or email

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